Today’s post is the fifth in Holly Hall’s series on Building Your Brand. Branding Your Customer’s Experience So, what about online sales, a situation where you are unable to charm your customers with your sparkling wit and dazzling smile? If you are in business on the Internet, it is even more crucial that you offer top notch [...]
This is the fourth post in Holly Hall’s Branding series. Branding Your Business at Craft Shows Another aspect of visual branding that is often overlooked is how you represent your business and merchandise at craft shows. Sure, you might sell a bit of product if you cover a table with a sheet and lay out some doodads, [...]
This is the third post in the Building Your Brand series by Deluxe artist Holly Hall. Visual Branding Your online presence is, perhaps, the number one way your customers and potential customers will come to know you and your business, so I can’t stress enough how important it is to carry your branding through to each and [...]
This is the second post in the Building Your Brand series by Holly Hall of Sweetheartville. Choosing a Name If you haven’t already chosen a name for your business, now is the time to think very carefully about what you want to say to the world about your products. Avoid names that are too specific. You [...]
Building Your Brand is a fresh series of guest posts from our friend and fellow crafter Holly Hall of Sweetheartville. Holly has successfully created a strong identity for her line of products and now she has graciously offered to share her tips with Deluxe readers. Thank you, Holly! Building Your Brand Do you own a [...]
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